There's the old saying that there's no better publicity than free publicity. This is especially true for restaurants that have a high level of competition for the dining dollar but suffer from very tight budgets with little or nothing allocated to publicity campaigns.
There is one place that gets a lot of attention and is totally free — local television. TV stations are always looking for material to fill their local morning and news shows. And they love restaurants. Cooking segments are popular segments that have a lot of action and color to shoot. The TV personalities love it because they get to taste the food and at the same time, the food entices the viewers to go seek out the restaurant. It's a win/win for both parties.
Here is a list of some of the ways you can contact your local TV station and get scheduled on their local shows.
- Opening a new restaurant
- Introducing a new chef
- Introducing a new menu
- Announcing an event: wine pairing dinner, special tasting
- Holiday recipe
- Seasonal recipe
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