The biggest trend in restaurant technology is the move to Pay-at-Table (PAT) options. The good news for the restaurant owner is that it doesn't have to cost you a thing while also saving you money!
In our recent post, Next big thing: Pay-at-Table, we discussed the types of Pay-at-Table options available. Now that it's time to explore your options, let's discuss the overall benefits to making the switch.
Systems offered for free
Many Pay-at-Table won't cost a thing to implement! The tech companies that offer the systems are usually making their money in other ways. For tableside tablets it might be advertising that will appear occasionally on the screen. For smartphone apps, the cost is usually covered by advertising and/or credit card fees.
Saving money from credit card transaction fees
Credit cards are used to pay for meals more than 80% of the time, making credit card transactions an integral and profitable business. Restaurants are already used to the practice of paying 1-4% to credit card processing companies. Since these transactions are electronic, it only makes sense that PAT companies incorporate them into their systems. In some cases the software companies will be able to save a restaurant money by lowering the transaction fee by 1-2%.
Increased table turnover
A good portion of the meal is taken up by the payment processing done the traditional way — the server brings the bill, the diner checks it and provides payment, the server goes back to process the payment and then returns with the change and/or receipt. With PAT systems, the payment transaction takes place either at the table or via an app, effectively reducing or completely eliminating the need to wait for payment processing. Shortening the meal time for each table means that tables can be turned over faster, ensuring more revenue from more sales.
Better customer service
As much as five to ten minutes per table can be consumed of a server's time just handling the payment process. By using technology to shoot the orders to the kitchen or to handle payments at the table, a server can use time saved to provide better customer service. A server that spends less time traveling back and forth to the POS station or kitchen is able to spend more time on the floor keeping an eye on their tables.
Some restaurants may see a savings in wages. Having servers on the floor instead of back and forth to the kitchen or POS system can equate to them being able to handle more tables. Where you might have had four servers covering 20 tables before, could be reduced to three by efficient use of technology.
There are many opportunities for restaurants to enter the Pay-at-Table era with little or no cost. Shop around, negotiate, and you'll find that adding this technology option will help your bottom line.
Presented by Guest Innovations. Be sure to check out our affordable hospitality products RezkuPrime, RezkuTablet, Waitku, and Sendku.