Thursday, September 22, 2016

Does your restaurant have a mission and a vision?

If you go to any company, large or small, you can usually ask and receive a copy of their Mission and Vision Statements. In fact, many companies make it an important part of employee training so that the employees both understand and can recite back the Statements. It's often not the case with restaurants. 

First let's review the difference between Mission and Vision Statements. A Mission statement defines the purpose and primary objectives related to your customer needs and team values. A Vision statement communicates both the purpose and values of your business.


Mission: Our mission is to offer diners great food, service and competitive prices in a way that also values our employees. The company will become a part of the community and provide a rewarding work environment for its employees.

Vision: Our restaurant will change the way you think about a dining out. Full service comfort, friendly staff, a relaxing atmosphere, delicious, quality food, and the best prices in town give you an experience that will leave you excited about the meal you just enjoyed.

When you don't have a Mission or a Vision, it's like having a rudderless ship that drifts around based on the winds and currents instead of having a direct course to success. Your staff are your crew that need to work together to keep the ship running efficiently and on course. 

This is why staff need to be aware of, understand, and live and exhibit the attributes of your Mission and Vision. If they believe and work according to the Vision, it will be reflected in their service to customers, guaranteeing satisfaction and success. 

It's important that your Mission and Vision Statements are clear, publicly posted, and included in all employee training. Doing so makes your staff and yourself accountable to each other and to your customers. 

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